The Medium Format Difference

Camera sensor technology has progressed to a point where, for a good chunk of years, digital has surpassed film. The latest full frame cameras boast about having over 15-stops of dynamic range. So why does Dan Lee Photo, along with most commercial studios, shoot some form of medium format digital? Color reproduction. Check out a couple of images below that were shot on our Hasselblad and Fujifilm GFX 50S.

 Michael J. Middleton, Wilhelmina Models

Michael J. Middleton, Wilhelmina Models

 Amanda Robinson, STATE Mgmt

Amanda Robinson, STATE Mgmt

 Roksanara,  @roxyhappy

Roksanara, @roxyhappy

What's exciting is that digital medium format is getting cheaper. You can find digital medium format camera bodies in the portable Fujifilm GFX 50s and Hasselblad X1D selling for only $6,500. (Note: Traditional Digital Medium Format systems like Hasselblad's H series and Phase One's IQ series starts at over $25,000.)

Are you thinking about jumping into digital medium format?